The manager of a trucking company that uses the slogan "Our people are our driving force" most likely recognizes the importance of its personnel in providing quality customer service and is practicing:

Question

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The slogan "Our people are our driving force" indicates that the company is practicing internal marketing, which refers to treating employees as internal customers and ensuring that they are satisfied and motivated to provide quality service to external customers. This approach acknowledges the importance of personnel in delivering customer satisfaction. Benchmarking involves comparing a company's performance to that of other organizations, assurance refers to the ability of a company to deliver on its promises, and customer satisfaction measurement involves assessing customer satisfaction levels through surveys and feedback. None of these concepts necessarily relate specifically to the role of personnel in delivering customer service.

The Manager of a Trucking Company That Uses the Slogan