In the context of relationship marketing,the notion of clients differs from customers in that clients:

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In relationship marketing, clients are typically defined as individuals or companies who are served by a trained professional who has been assigned to them. This professional serves as a point of contact, offering personalized support and assistance that builds trust and loyalty over time. Unlike customers, who may be served as part of a larger mass of people, clients are treated as individuals with unique needs and preferences. As a result, relationship marketing often focuses on developing long-term relationships with clients rather than simply selling products or services.

In the Context of Relationship Marketing,the Notion of Clients Differs