After analyzing current trends in the market,Stage Cinemas,a multiplex,increased its number of movie screens to keep up with the increasing demand and population growth.However,due to the superficial nature of its analysis,it failed to focus on the needs,tastes,and preferences of the public.This indicates that the firm had:

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The fact that the multiplex failed to focus on the needs, tastes, and preferences of the public indicates that the firm had a limited view of marketing. They merely looked at the external factors such as the increasing population and demand but failed to consider the internal factors that drive consumer behavior. This suggests that they lacked a thorough understanding of their target audience and their preferences, which is a limited view of marketing.

After Analyzing Current Trends in the Market,Stage Cinemas,a Multiplex,increased Its