In the context of marketing of services,which of the following is most likely responsible for the lack of innovative marketing by service marketers?

Question

Quizplus · Accepted Answer

Service marketers often have a limited view of marketing, focusing solely on promotion and advertising rather than embracing a more holistic approach. This can lead to a lack of innovative marketing ideas and approaches. Strong foreign competition (A) may spur service marketers to innovate, not limit it. Lack of internal marketing (C) can impact employee engagement and customer satisfaction, but it is not necessarily the main barrier to innovative marketing. Treating customers as statistics (D) is a customer relationship issue, not a marketing approach issue.

In the Context of Marketing of Services,which of the Following