IGM Technologies sells a new calibrated filtering system used to virtually eliminate all types of hazardous gas emissions in chemical plants.The filtering system involves complex technology that customers may not understand easily.The company sends its sales personnel for a two-day training course on the appropriate use and maintenance of the filtering system so that they can educate prospective customers about its application.Which of the following elements of the promotion mix would most likely be used to sell this filtering system?

Question

Quizplus · Accepted Answer

Personal selling would be the most effective element of the promotion mix for selling the filtering system, as the technology involved is complex and may require detailed explanation and demonstration to potential customers. Sending trained sales personnel to discuss the appropriate use and maintenance of the system would help to educate and persuade prospective customers to make a purchase. Advertising, public relations, and mass marketing may not be as effective in communicating the technical details of the filtering system.

IGM Technologies Sells a New Calibrated Filtering System Used to Virtually