A _____ refers to a market that is typically characterized by a limited number of buyers.
A)horizontal market
B)matrix market
C)vertical market
D)parallel market

Question

Quizplus · Accepted Answer

A vertical market is a market in which businesses specialize in a specific industry or group of industries, and typically have a limited number of buyers. The businesses within a vertical market are often interdependent and collaborate closely with each other to serve the same set of customers. In contrast, a horizontal market refers to a market where businesses offer a wide range of products or services that can be used across different industries, and typically have a large number of buyers. A matrix market and parallel market are not commonly used terms in marketing.

A _____ Refers to a Market That Is Typically Characterized