Which of the following is true of horizontal markets?
A)These markets offer only specialty goods so that consumers will make a special effort to buy them.
B)These markets offer certain products that have a limited number of buyers.
C)These markets offer goods that are purchased by all types of firms in many different industries.
D)These markets include only those convenience goods that are purchased frequently and with minimum effort.

Question

Quizplus · Accepted Answer

Horizontal markets offer goods that are purchased by all types of firms in many different industries. They do not specialize in a particular product or service and have a broad customer base. Examples of horizontal markets include office supplies, cleaning services, and advertising agencies.

Which of the Following Is True of Horizontal Markets