From the standpoint of a marketing manager,product classification is useful because it:
A)helps to understand that convenience goods generally require targeted promotion.
B)provides the knowledge that shopping goods typically need broadcast promotion.
C)helps in distinguishing the scope of vertical markets and horizontal markets.
D)assists in providing guidelines for developing an appropriate marketing mix.

Question

Quizplus · Accepted Answer

Product classification allows marketing managers to identify the type of product they are dealing with, which in turn helps in creating an appropriate marketing mix. For example, if the product is classified as a convenience good, the marketing manager would know that the product requires widespread distribution and targeted promotion, whereas a shopping good would require a stronger emphasis on advertising and personal selling. Thus, product classification assists in providing guidelines for developing an appropriate marketing mix.

From the Standpoint of a Marketing Manager,product Classification Is Useful