Which of the following research methods was primarily used in the customer satisfaction measurement research?

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Focus groups are a common research method used to measure customer satisfaction. In this method, a group of people are brought together to discuss their opinions and feelings about a product or service. This allows researchers to gather qualitative data and gain insights into customer perceptions and preferences. Choice modeling, fieldwork, and desk research are other methods that may be used in customer satisfaction measurement research, but focus groups are the most commonly used method for this purpose.

Which of the Following Research Methods Was Primarily Used in the Customer