The continual process by which managers actively encourage, stimulate, and support employee commitment to the company, the company's goods and services, and the company's customers is known as:

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The process described in the question is known as internal marketing, which involves promoting the company and its values to employees in order to foster a sense of commitment and enthusiasm for the company and its offerings. This can lead to better customer service and ultimately, improved customer relationships. Choices A, B, and D are not accurate descriptions of this process.

The Continual Process by Which Managers Actively Encourage, Stimulate, and Support