The marketing concept and the accompanying approach to personal selling view the _____ as merely the first step in a long-term relationship-building process, not as the end goal.

Question

Quizplus · Accepted Answer

The marketing concept and the approach to personal selling focus on building long-term relationships with the customer, which means that the initial sale is only the first step in the process. The ultimate goal is to establish a loyal customer who will continue to make repeat purchases over time. Therefore, the correct answer is the initial sale, which is viewed as the starting point for a lasting customer relationship.

The Marketing Concept and the Accompanying Approach to Personal Selling