Organizational buyers follow the _____ approach when a routine purchase changes in some way.

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Organizational buyers follow the modified rebuy approach when a routine purchase changes in some way. This includes situations where the buyer wants to modify the existing product specifications, seek new suppliers, adjust the terms of the sale, etc. They evaluate the available options again and take decisions accordingly. The straight rebuy approach is followed when there are no changes in the requirements or specifications of the purchase, while the new task purchase approach is taken when an organization makes a first-time purchase of a product or service. Sole sourcing is a procurement strategy where a company selects a single supplier for a particular good or service.

Organizational Buyers Follow the _____ Approach When a Routine Purchase