Which of the following is an accurate difference between straight rebuys and modified rebuys?
A) Straight rebuys are considered when some aspects of a buying situation are unfamiliar, while modified rebuys are considered when organizations are experienced at buying a product.
B) Straight rebuys involve routinely reordering products from same suppliers, while modified rebuys involve considering a limited number of alternatives before selection.
C) Straight rebuys are followed by marketers who seek to win new organizational customers, while modified rebuys are followed by marketers who seek just-in-time inventory.
D) Straight rebuys are used when a routine purchase changes in some way, while modified rebuys are used by organizations that do not have a reserve inventory.
Correct Answer:
Verified
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