Which of the following is true of a new task purchase?

Question

Quizplus · Accepted Answer

A new task purchase refers to a situation where an organization is buying a product or service for the first time, or purchasing a product or service that they have little knowledge or experience with. In such situations, the buyer is likely to engage in a formal decision-making process involving extensive research, evaluation, and comparison of alternative options. Therefore, option B is the correct choice. Option A is incorrect because familiar buying situations involve repeat purchases of products or services the organization has used before, while routine reordering of a product (option C) is a habitual purchase decision made regularly without much thought. Option D is also incorrect because the process of a new task purchase is typically slow and involves various employees from different departments.

Which of the Following Is True of a New Task