Ongoing search:
A) is undertaken to acquire information for later use.
B) is undertaken because the process itself can be pleasurable.
C) is the same as exploratory search.
D) All of the given answers are correct.
Correct Answer:
Verified
Q34: All of the following could either increase
Q35: Marketing managers are interested in the external
Q36: Measures of external information search include:
A) number
Q37: In general, marketers develop a large number
Q38: Which of the following are not examples
Q40: All of the following increase the level
Q41: A disrupt strategy:
A) is used by marketers
Q42: Which are the five major sources of
Q43: A brand in a product category characterised
Q44: A maintenance strategy is:
A) a strategy for
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