Source credibility is a function of:

Question

Quizplus · Accepted Answer

Source credibility is primarily determined by two factors: trustworthiness and expertise. Trustworthiness refers to the perceived honesty, integrity, and benevolence of the source, while expertise refers to the perceived knowledge, skill, and expertise of the source in the relevant field or topic. Both trustworthiness and expertise are important in determining the credibility of a source, as people are more likely to believe and follow recommendations from someone they perceive as both trustworthy and knowledgeable. Cognitive and affective components, operant conditioning, and subject receptiveness may also influence a person's perception of source credibility, but they are not the primary factors.

Source Credibility Is a Function Of