Based on the ideal point multi-attribute attitude model presented in the text, a consumer should be very satisfied with a particular brand when his/her attitude score for that brand is:

Question

Quizplus · Accepted Answer

The ideal point multi-attribute attitude model suggests that satisfaction is relative to how close a product comes to a consumer's ideal point for various attributes. Therefore, without knowing the specific ideal points or the scale used, a judgment about satisfaction based solely on the attitude score cannot be made.

Based on the Ideal Point Multi-Attribute Attitude Model Presented in the Text