Charlotte wants to purchase a new printer for her computer.She decides to stick with the brand she knows because of her experience with its efficiency and reliability.This is an example of a(n)_____.
A)interpersonal determinant
B)personal determinant
C)buying behavior
D)recognition of problem or opportunity

Question

Quizplus · Accepted Answer

This is an example of personal determinant as Charlotte is making her decision based on her personal experience and preference with a particular brand.

Charlotte Wants to Purchase a New Printer for Her Computer