Paws 'n Tails is an online pet shop that wants to influence what customers buy and build effective customer relationships and loyalty.What is the key to influencing behavior and building these relationships?
A) understanding consumer online behavior and then influencing it through advertising and promotions
B) understanding competitors' pricing strategy and then undercutting it
C) identifying the wants and needs of major customer segments
D) suggesting as many products as possible to online shoppers as soon as they visit the EC site
Correct Answer:
Verified
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