Once a company knows a consumer's preferences,the company can predict,without asking the consumer directly,what other products or services that consumer might enjoy through:

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Collaborative filtering is a method of predicting a consumer's preferences based on their past behavior and comparing it to the behavior of other users with similar interests. This allows companies to recommend products or services without having to ask the consumer directly, thus increasing the chances of making a sale. Active web bugs and spyware are invasive methods of tracking a consumer's behavior, while personalization is a broader term that can refer to a range of techniques for tailoring content or advertising to an individual user's preferences.

Once a Company Knows a Consumer's Preferences,the Company Can Predict,without