The use of cookies:
A) is one of the most controversial issues in EC.
B) has not helped Internet marketers target their ads.
C) is a widely used method for mass marketing.
D) is being replaced by adware and spyware programs.
Correct Answer:
Verified
Q24: The number of organizational buyers is much
Q25: Paws 'n Tails is an online pet
Q26: Once a company knows a consumer's preferences,the
Q27: What has been the impact of the
Q28: By increasing customer loyalty,EC companies can achieve
Q30: The ethical issue raised by profiling customers
Q31: The introduction of EC has:
A)decreased customer loyalty
Q32: To avoid getting inaccurate information from participants
Q33: One problem with Web analytics,Web mining,clickstream data,and
Q34: An Internet merchant can increase its trustworthiness
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