Service marketers position their products to gain a share-of-mind from their targeted consumers.

Name: Service marketers position their products to gain a share-of-mind from their targeted consumers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This statement is true. Service marketers aim to occupy a prominent place in the minds of their target consumers in order to increase the likelihood of being chosen when those consumers are considering purchasing a similar service. This is known as "share-of-mind."

Service Marketers Position Their Products to Gain a Share-Of-Mind from Their