Which of the following statements about a service organization's central problem is FALSE?
A)Once resolved,the central problem corrects all other minor problems.
B)The central problem must be stated in an action-oriented way.
C)The central problem must identify the service marketing tools needed to resolve it.
D)The central problem is to focus primarily on the firm and its resources.
E)The central problem must be clearly stated.

Question

Quizplus · Accepted Answer

The central problem should not focus primarily on the firm and its resources, but rather on identifying the needs and wants of the customers and how the organization can fulfill them. Therefore, statement D is false.

Which of the Following Statements About a Service Organization's Central