From a services marketing mix perspective,which of the following is NOT a controllable factor for service organizations?
A)Price
B)Participants
C)Place
D)Physical evidence
E)All of these elements are controllable by a service organization.

Question

Quizplus · Accepted Answer

All of these elements (Price, Participants, Place, Physical evidence) are considered controllable factors in the services marketing mix. Service organizations can adjust these elements to meet their marketing objectives and customer needs.

From a Services Marketing Mix Perspective,which of the Following Is