Planning a service strategy to create customer perceptions of the service offering to the targeted customer is referred to as
A)share of mind.
B)positioning.
C)market segmentation.
D)market fragmentation.
E)market splintering.

Question

Quizplus · Accepted Answer

Positioning is the process of developing a service strategy to create a perception in the minds of the targeted customers. It involves identifying the unique selling proposition of the service offering and communicating it to the customers in a way that sets it apart from the competition. Share of mind, market segmentation, market fragmentation, and market splintering are related concepts but do not directly refer to the creation of customer perceptions through service strategy planning.

Planning a Service Strategy to Create Customer Perceptions of the Service