The cost of retaining existing customers is estimated to be three to five times more expensive than it is to gain new customers.

Name: The cost of retaining existing customers is estimated to be three to five times more expensive than it is to gain new customers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

It is generally estimated to be cheaper to retain existing customers than to acquire new ones, with the cost of acquiring new customers being five to 25 times more expensive than retaining existing ones.

The Cost of Retaining Existing Customers Is Estimated to Be