What is the first step in employer branding?
A) Developing the employee value proposition
B) HR planning
C) Analyzing competitor brands
D) Building a pool of candidates
E) Defining the target audience

Question

Quizplus · Accepted Answer

Defining the target audience is the first step in employer branding. This involves identifying the ideal candidates that the company wants to attract and understanding their needs and preferences. This helps in creating a strong and targeted employer brand message that resonates with the target audience. Only after defining the target audience can the other steps such as developing the employee value proposition, HR planning, analyzing competitor brands, and building a pool of candidates be effectively executed.

What Is the First Step in Employer Branding