Question 1

The scandal about finding horse DNA in frozen beef burgers sold in supermarkets in Ireland became a big issue.However,the fact remains that 60,000 tons of horse meat were sold in Europe in 2012.Other facts about horse meat include all of the following except:
A)in Europe,horse meat is available from a variety of suppliers.
B)it is legal to produce horse meat in the United States.
C)horses are shipped from the United States to Mexico and Canada for slaughter.
D)Italy imports 50 million pounds of horse meat annually from Ireland.
E)horse meat is lean and high in iron and other nutrients.

Accepted Answer

The answer of The scandal about finding horse DNA in...

Question 2

Saks Fifth Avenue has ________ stores in the Middle East.
A)licensed
B)organic
C)franchise
D)joint venture
E)own-label focus

Accepted Answer

Saks Fifth Avenue has licensed stores in the Middle East, meaning that they have granted permission for another company to use their brand name and operate stores under the Saks Fifth Avenue name.

Question 3

A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel.This is an example of:
A)intermodal transportation.
B)inventory control.
C)hypermarketing.
D)"cherry picking" a product.
E)containerization.

Accepted Answer

Intermodal transportation involves using multiple modes of transportation, such as trucking and ocean shipping, to move goods from one point to another. This example describes the use of a truck to move a container of wine from a winery to a port, followed by the use of an ocean-going vessel to transport the same container overseas. This demonstrates the use of intermodal transportation to move the wine.

Question 4

When British entrepreneur Richard Branson established the first Virgin Megastore in Japan,he established a joint venture with the Marui retailing chain.Judging by the approach Branson used,he and his management team must have viewed Japan as:
A)culturally close and easy to enter.
B)culturally distant and easy to enter.
C)culturally close and difficult to enter.
D)culturally distant and difficult to enter.
E)culturally difficult and easy to enter.

Accepted Answer

The use of a joint venture with a local retailing chain indicates that Branson and his team viewed Japan as culturally distant and difficult to enter. They likely felt that partnering with a local company would give them the necessary knowledge and resources to successfully enter the market.

Question 5

Physical distribution and logistics are concerned with all but one of the following:
A)order processing.
B)warehousing.
C)inventory management.
D)transportation.
E)designing in-store displays.

Accepted Answer

Designing in-store displays is not part of physical distribution and logistics, which primarily deals with the movement and storage of goods from the manufacturer to the end customer. In-store displays are usually the responsibility of the retailer or merchandiser.

Question 6

When Walmart stores first expanded into Mexico,management established a joint venture with the country's largest retailer.Judging by the approach Walmart used,management must have viewed Mexico as:
A)culturally close and easy to enter.
B)culturally distant and easy to enter.
C)culturally close and difficult to enter.
D)culturally distant and difficult to enter.
E)culturally difficult and easy to enter.

Accepted Answer

Walmart's decision to enter into a joint venture with Mexico's largest retailer indicates that management viewed Mexico as culturally distant and difficult to enter. Joint ventures are often used in markets that are seen as challenging due to cultural, legal, or economic differences, as they allow for local expertise and easier market entry.

Question 7

Inventory management is:
A)determining what type of warehouse to manage.
B)establishing an inventory channel.
C)managing physical distribution of products.
D)purchasing products.
E)ensuring cost control.

Accepted Answer

The answer of Inventory management is:
A)determining what type of warehouse...

Question 8

An important new tool for inventory management is:
A)ODW.
B)RFID.
C)LEGO.
D)VUCA.
E)EPOS.

Accepted Answer

RFID (Radio Frequency Identification) provides real-time tracking and monitoring of inventory levels, which can improve accuracy and efficiency in inventory management. It allows companies to track their inventory throughout the supply chain and ensure that products are in the right place at the right time.

Question 9

When a company uses intermodal or multimodal transportation,it is:
A)using multiple channels.
B)using land and water shipping.
C)shipping via more than one railroad line.
D)using the services of both UPS and FedEx.
E)using different size containers for shipment.

Accepted Answer

The answer of When a company uses intermodal or multimodal...

Question 10

Nestlé in Brazil is using door-to-door selling to reach low-income neighborhoods;Dell computers provide home delivery for its products;Avon is using sales representatives and other companies are using different methods to reach consumers.Describe different channels that can be used for reaching the customers.

Accepted Answer

The answer of Nestlé in Brazil is using door-to-door selling...

Question 11

Breaking all the conventional norms,Selfridge opened his department store just off Oxford Street.The changes incorporated include all of the following except one:
A)perfume and fragrance were moved to the front in order to avoid any horse dung odors.
B)goods were put within reach of the customers.
C)goods were kept behind counters and were available by asking store clerks.
D)customers always came first.
E)early bird specials were offered.

Accepted Answer

The changes incorporated by Selfridge included putting goods within reach of the customers and offering early bird specials. Perfume and fragrance were moved to the front in order to avoid any horse dung odors, and Selfridge put a strong emphasis on prioritizing customer needs. The only option that is not a change incorporated by Selfridge is keeping goods behind counters and available only by asking store clerks, as this was a conventional norm of the time.

Question 12

In the axis which differentiates between retailers,IKEA falls in:
A)quadrant A.
B)quadrant B.
C)quadrant C.
D)quadrant D.
E)quadrant E.

Accepted Answer

The answer of In the axis which differentiates between retailers,IKEA...

Question 13

If a commodity raw material comes from Africa,gets refined in Asia,then shipped to South America for finishing,and finally transported to the Middle East and then sold around the world-this represents a similar process used for products marketed by:
A)Exxon.
B)McDonald's.
C)Caterpillar.
D)IKEA.
E)Sears.

Accepted Answer

The example given in the question represents a global supply chain commonly used by IKEA, which sources raw materials from various places, gets them processed and assembled in different factories around the world, and then ships the finished products to its retail stores for sale globally.

Question 14

"Containerization" refers to a company's:
A)designing attractive product packaging that will help a product "sell itself."
B)use of computer technology to keep a lid on ("contain")distribution costs.
C)use of refrigerated warehouses for perishable products.
D)use of standard-sized shipping boxes that can be transported in various ways.
E)method of shipment by using oval size steel containers to fit different commodities.

Accepted Answer

The answer of "Containerization" refers to a company's:
A)designing attractive product...

Question 15

When British entrepreneur Richard Branson established the first Virgin Megastore in France,he invested a great deal of money to develop a retail space on the famous Champs-Elysées.Judging by the approach Branson used,he and his management team must have viewed France as:
A)culturally close and easy to enter.
B)culturally distant and easy to enter.
C)culturally close and difficult to enter.
D)culturally distant and difficult to enter.
E)culturally difficult and easy to enter.

Accepted Answer

The answer of When British entrepreneur Richard Branson established the...

Question 16

A freighter loaded with 40-foot shipping containers leaves a port in Europe and sails to New York,where the containers are transferred to railroad cars and transported to the West coast.At the port of San Francisco,the containers are loaded onto another freighter bound for Japan.The term that best describes this situation is:
A)intermodal transportation.
B)inventory management.
C)greenfield investment.
D)hypermarketing.
E)containerization.

Accepted Answer

This situation involves the use of multiple modes of transportation, including sea freight and railroad, to transport the same cargo. This type of transportation is known as intermodal transportation, which involves seamless movement of cargo across different modes of transportation, with the use of standardized shipping containers.

Question 17

Which of the following transportation modes ranks lowest in capability?
A)truck
B)railroad
C)Internet
D)air
E)water

Accepted Answer

The answer of Which of the following transportation modes ranks...

Question 18

The entry global retailing market expansion strategies include all of the following except:
A)franchise.
B)chain acquisition.
C)departmental stores.
D)joint ventures.
E)organic.

Accepted Answer

Departmental stores are not considered a strategy for global retailing market expansion, as they are a type of retail format or store structure. The other options - franchise, chain acquisition, joint ventures, and organic growth - are all common strategies used by retailers to expand into new markets globally.

Question 19

Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?
A)organic growth
B)chain acquisition
C)franchise
D)joint venture
E)own-label focus

Accepted Answer

The answer of Which approach to retail expansion is most...

Question 20

Order processing,warehousing,and inventory management are all functions pertaining to:
A)a polycentric orientation.
B)physical distribution and logistics.
C)sales promotion.
D)personal selling.
E)chain acquisition.

Accepted Answer

Order processing, warehousing, and inventory management are all part of physical distribution and logistics, which involves the movement of goods from the manufacturer to the end consumer. This function is critical in ensuring that products are delivered in a timely and cost-effective manner.

Quiz 12: Global Marketing Channels and Physical Distribution

The scandal about finding horse DNA in frozen beef burgers sold in supermarkets in Ireland became a big issue.However,the fact remains that 60,000 tons of horse meat were sold in Europe in 2012.Other facts about horse meat include all of the following except:

Saks Fifth Avenue has ________ stores in the Middle East.

A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel.This is an example of:

When British entrepreneur Richard Branson established the first Virgin Megastore in Japan,he established a joint venture with the Marui retailing chain.Judging by the approach Branson used,he and his management team must have viewed Japan as:

Physical distribution and logistics are concerned with all but one of the following:

When Walmart stores first expanded into Mexico,management established a joint venture with the country's largest retailer.Judging by the approach Walmart used,management must have viewed Mexico as:

Inventory management is:

An important new tool for inventory management is:

When a company uses intermodal or multimodal transportation,it is:

Breaking all the conventional norms,Selfridge opened his department store just off Oxford Street.The changes incorporated include all of the following except one:

In the axis which differentiates between retailers,IKEA falls in:

If a commodity raw material comes from Africa,gets refined in Asia,then shipped to South America for finishing,and finally transported to the Middle East and then sold around the world-this represents a similar process used for products marketed by:

"Containerization" refers to a company's:

When British entrepreneur Richard Branson established the first Virgin Megastore in France,he invested a great deal of money to develop a retail space on the famous Champs-Elysées.Judging by the approach Branson used,he and his management team must have viewed France as:

Which of the following transportation modes ranks lowest in capability?

The entry global retailing market expansion strategies include all of the following except:

Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?

Order processing,warehousing,and inventory management are all functions pertaining to: