One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Dutch researcher
Geert Hofstede. One dimension refers to the degree of inequality that is seen as
Acceptable within the country. This dimension would best be described as:
A) power distance.
B) long-termism.
C) uncertainty avoidance.
D) individualism.
E) masculinity.

Question

Quizplus · Accepted Answer

The dimension that refers to the degree of inequality that is seen as acceptable within the country is known as power distance. This dimension measures the extent to which individuals in a society accept and expect that power is distributed unequally. Geert Hofstede's cultural classification scheme identifies power distance as one of the five dimensions that can be used to study the influence of culture on global advertising. The other dimensions are individualism, masculinity, uncertainty avoidance, and long-termism.

One Framework That Helps with Studying the Influence of Culture