One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Dutch researcher
Geert Hofstede. All of the following are dimensions of a value system used in
The cultural classification scheme EXCEPT:
A) power distance.
B) possessions.
C) uncertainty avoidance.
D) individualism.
E) masculinity.

Question

Quizplus · Accepted Answer

The cultural classification scheme developed by Geert Hofstede includes five dimensions of a value system: power distance, uncertainty avoidance, individualism, masculinity, and long-term orientation. "Possessions" is not one of the dimensions included in this framework.

One Framework That Helps with Studying the Influence of Culture