When considering barriers that are faced by international marketers attempting to successfully advertise in foreign markets, cultural constraints can pose huge
Difficulties. The trickiest problem within this category is usually posed by:
A) the government.
B) trade unions.
C) environmental rights groups.
D) women.
E) the host country's religion(s).

Question

Quizplus · Accepted Answer

The host country's religion(s) can pose the trickiest problem within cultural constraints because it can greatly influence the attitudes and behavior of people towards certain products or promotional messages. It is important for international marketers to consider and respect the cultural and religious values of the host country when advertising in foreign markets.

When Considering Barriers That Are Faced by International Marketers Attempting