Given that so many errors can occur with translation and misunderstanding of advertising in the foreign market, which of the following is probably the easiest
Solution to the problem?
A) involve ad agencies from the company's domestic environment.
B) involve ad agencies from the host country's environment.
C) check with government officials.
D) employ foreign language specialists for all markets.
E) don't worry about it, the problem usually corrects itself.

Question

Quizplus · Accepted Answer

Involving ad agencies from the host country's environment would ensure that the advertising is culturally appropriate and accurately translated for the intended audience. They would have a better understanding of the nuances of the language and culture, reducing the chances of errors occurring. Checking with government officials may also be helpful, but ultimately it is the local ad agency that will have the best understanding of the target market. Employing foreign language specialists for all markets may not be practical or cost-effective. Ignoring the problem is not a viable solution. involving ad agencies from the company's domestic environment may not have the necessary cultural expertise for effectively reaching the foreign market.

Given That So Many Errors Can Occur with Translation and Misunderstanding