Early market entrants often choose dual extension (product and communication
extension) as a strategy to enter markets with new products.

Question

Quizplus · Accepted Answer

Dual extension strategy involves introducing a new product in a new market along with the communication strategy used in the home market. It is often used by early market entrants as a way to quickly establish a foothold in the new market.

Early Market Entrants Often Choose Dual Extension (Product and Communication