The biggest savings to the company when following a strategy of dual extension
is in economies of scale.

Name: The biggest savings to the company when following a strategy of dual extension is in economies of scale.
Brand: Quizplus
Rating: 4.8 (42 reviews)

Question

Quizplus · Accepted Answer

Dual extension involves leveraging the existing brand and distribution channels to introduce a new product, which leads to economies of scale in production and distribution, resulting in cost savings for the company.

The Biggest Savings to the Company When Following a Strategy