Scenario: Scooters, Inc.
Scooters, Inc. is a producer of pricey scooters. The company's profits come mostly from sales of its luxury line that caters to the rich and famous, similar to the Vespa. Ben Driven, vice president of marketing for Scooters, Inc. has been asked to review the company's worldwide pricing strategy.
-Ben knows that a pricing policy in which one selling price is established for all international markets is called ________.
A) worldwide pricing
B) singularized pricing
C) dual pricing
D) international pricing

Question

Quizplus · Accepted Answer

The pricing policy in which one selling price is established for all international markets is called worldwide pricing. This is a standardized approach to pricing and can allow for easier management and consistency across different markets. However, it may not take into account local market conditions or currency fluctuations.

Scenario: Scooters, Inc. Scooters, Inc. Is a Producer of Pricey Scooters. the Company's