All of the following statements are true, except
A) not all women have the same needs.
B) women's needs are not important for advertisers.
C) the needs of women are not always so different from the needs of men.
D) decades ago women typically stayed at home and raised children.
Correct Answer:
Verified
Q14: Segmentation can be
A) demographic.
B) geographic.
C) psychographic.
D) all
Q15: All of the following statements are true,
Q16: Demographic segmentation is based on audience characteristics
Q17: Audiences are segmented in a variety of
Q18: Media businesses have developed a three-step audience
Q20: Which of the following is a technique
Q21: Your reflection on which of the following
Q22: Which of the following statements about media
Q23: With the rise of media consolidation, media
Q24: The marketing of a brand or product
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