Demographic segmentation is based on audience characteristics such as

Question

Quizplus · Accepted Answer

Demographic segmentation is primarily concerned with audience characteristics such as age, gender, ethnicity, education level, and income. Values, beliefs, and buying patterns are often considered in psychographic segmentation, while control of resources and power are generally related to behavioral segmentation. Therefore, the best choice is B as it reflects the typical characteristics considered in demographic segmentation.

Demographic Segmentation Is Based on Audience Characteristics Such as