Which of the following is a technique used by the mass media to attract audience attention?

Question

Quizplus · Accepted Answer

A) Appealing to existing needs and interests of the target audience: It is one of the most common techniques used by mass media to attract audience attention. Mass media tries to provide content that aligns with the interests and needs of the target audience. For example, the sports section of a newspaper caters to the interest of sports enthusiasts.

B) Cross-media promotion: Cross-media promotion is a technique used to promote a particular media product or content through different channels, like social media, radio, and television. This technique helps to reach a wider audience and create a buzz around the content.

C) Cross-vehicle promotion: Cross-vehicle promotion is a technique used to promote products or services through various channels of the same media, e.g., promoting a TV show through a network's website, mobile app, or social media accounts.

Therefore, all of the above choices are the techniques used by mass media to attract audience attention.

Which of the Following Is a Technique Used by the Mass