Audiences are segmented in a variety of ways. What is being emphasized if I am within a niche target market based on my education level and love of hiking?

Question

Quizplus · Accepted Answer

Niche targeting based on education level and love of hiking is an example of psychographic segmentation, which divides the market into groups based on personality traits, interests, values, and lifestyles. Demographic segmentation (A) divides the market based on age, gender, income, education, and other measurable characteristics. Social class (B) is a subcategory of demographic segmentation that divides the market based on social and economic status. Geographic segmentation (D) divides the market based on geographic location, such as city, state, region, or country.

Audiences Are Segmented in a Variety of Ways