Geographic segmentation is
A) more useful than it used to be.
B) most relevant for Internet marketing.
C) most important to newspapers, radio, and local TV.
D) None of the above
Correct Answer:
Verified
Q8: A niche is
A) a type of media
Q9: Over the years, audience segmentation schemes have
Q10: You are a member of a geographic
Q11: The VALS typology segments audiences based on
A)
Q12: Market segmentations by gender, age, ethnic background,
Q14: Segmentation can be
A) demographic.
B) geographic.
C) psychographic.
D) all
Q15: All of the following statements are true,
Q16: Demographic segmentation is based on audience characteristics
Q17: Audiences are segmented in a variety of
Q18: Media businesses have developed a three-step audience
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