Over the years, audience segmentation schemes have become more
A) universal.
B) defined.
C) simplified.
D) sophisticated.
Correct Answer:
Verified
Q4: Today, mass media programmers and producers advertising
Q5: One reason why gender has lost its
Q6: Audience used to be understood as a
Q7: Which of the following has become the
Q8: A niche is
A) a type of media
Q10: You are a member of a geographic
Q11: The VALS typology segments audiences based on
A)
Q12: Market segmentations by gender, age, ethnic background,
Q13: Geographic segmentation is
A) more useful than it
Q14: Segmentation can be
A) demographic.
B) geographic.
C) psychographic.
D) all
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