Audience used to be understood as a collection of people in which everybody exhibited the same needs for information and entertainment. That means audience used to be viewed as

Question

Quizplus · Accepted Answer

Audience is viewed as a mass when everybody exhibits the same needs for information and entertainment. Segments and niches imply a certain degree of differentiation within the audience, while demographics refer to characteristics such as age, gender, income, or education of the audience members, but not necessarily their shared needs or interests.

Audience Used to Be Understood as a Collection of People