One reason why gender has lost its value as a way of identifying a target market for most marketing campaigns is that
A) women earn less money than men.
B) women typically stay home and raise children.
C) the number of women in the workforce is about the same as that of men.
D) All of the above
Correct Answer:
Verified
Q1: As audience is no longer understood as
Q2: Media businesses have developed a three-step audience
Q3: The VALS typology was developed by
A) an
Q4: Today, mass media programmers and producers advertising
Q6: Audience used to be understood as a
Q7: Which of the following has become the
Q8: A niche is
A) a type of media
Q9: Over the years, audience segmentation schemes have
Q10: You are a member of a geographic
Q11: The VALS typology segments audiences based on
A)
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