Which of the following has become the scarce resource of the information economy?
A) Advertising money
B) Niche audiences
C) Media outlets
D) Audience attention
Correct Answer:
Verified
Q2: Media businesses have developed a three-step audience
Q3: The VALS typology was developed by
A) an
Q4: Today, mass media programmers and producers advertising
Q5: One reason why gender has lost its
Q6: Audience used to be understood as a
Q8: A niche is
A) a type of media
Q9: Over the years, audience segmentation schemes have
Q10: You are a member of a geographic
Q11: The VALS typology segments audiences based on
A)
Q12: Market segmentations by gender, age, ethnic background,
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