Today, mass media programmers and producers advertising their products through the mass media
A) think that media messages affect all audience members in the same way.
B) ignore demographics and psychographics.
C) construct particular messages for particular groups of people.
D) are only interested in reaching a large audience.
Correct Answer:
Verified
Q1: As audience is no longer understood as
Q2: Media businesses have developed a three-step audience
Q3: The VALS typology was developed by
A) an
Q5: One reason why gender has lost its
Q6: Audience used to be understood as a
Q7: Which of the following has become the
Q8: A niche is
A) a type of media
Q9: Over the years, audience segmentation schemes have
Q10: You are a member of a geographic
Q11: The VALS typology segments audiences based on
A)
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents