As audience is no longer understood as a mass but rather as fragmented, media businesses
A) have decided to no longer look for new audiences.
B) have developed a three-step strategy to construct and attract audiences.
C) have been in decline.
D) prefer to ignore this fragmentation.
Correct Answer:
Verified
Q2: Media businesses have developed a three-step audience
Q3: The VALS typology was developed by
A) an
Q4: Today, mass media programmers and producers advertising
Q5: One reason why gender has lost its
Q6: Audience used to be understood as a
Q7: Which of the following has become the
Q8: A niche is
A) a type of media
Q9: Over the years, audience segmentation schemes have
Q10: You are a member of a geographic
Q11: The VALS typology segments audiences based on
A)
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