The VALS typology segments audiences based on
A) demographics.
B) geography.
C) psychographics.
D) social class.
Correct Answer:
Verified
Q6: Audience used to be understood as a
Q7: Which of the following has become the
Q8: A niche is
A) a type of media
Q9: Over the years, audience segmentation schemes have
Q10: You are a member of a geographic
Q12: Market segmentations by gender, age, ethnic background,
Q13: Geographic segmentation is
A) more useful than it
Q14: Segmentation can be
A) demographic.
B) geographic.
C) psychographic.
D) all
Q15: All of the following statements are true,
Q16: Demographic segmentation is based on audience characteristics
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