All of the following statements are true, except
A) Each person belongs to only one niche audience.
B) Media programmers rent audience attention to advertisers.
C) Media programmers almost never attempt to sell a product, service, or media message to everyone.
D) Media programmers have realized that not everyone shared the same needs for information and entertainment.
Correct Answer:
Verified
Q10: You are a member of a geographic
Q11: The VALS typology segments audiences based on
A)
Q12: Market segmentations by gender, age, ethnic background,
Q13: Geographic segmentation is
A) more useful than it
Q14: Segmentation can be
A) demographic.
B) geographic.
C) psychographic.
D) all
Q16: Demographic segmentation is based on audience characteristics
Q17: Audiences are segmented in a variety of
Q18: Media businesses have developed a three-step audience
Q19: All of the following statements are true,
Q20: Which of the following is a technique
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