Analytical CRM systems analyze customer data for a variety of purposes. _________ is NOT one of these purposes.
A) Designing and executing targeted marketing campaigns
B) Identifying the most profitable customers to give them the best service
C) Increasing customer acquisition, cross-selling, and upselling
D) Providing financial forecasting and customer profitability analysis
Correct Answer:
Verified
Q1: The Chapter 12 opening case discusses companies
Q2: _ uses a beacon and smartphone app
Q3: _ is the loss of customers over
Q4: _ CRM systems provide business intelligence by
Q6: High-end CRM system are designed for enterprises
Q7: A 360 degree view of a customer
Q8: _ are the largest generator of revenue
Q9: An organization's goal with CRM is to
Q10: _ CRM systems provide effective and efficient
Q11: _ is a customer's potential revenue stream
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