____________ is a customer's potential revenue stream over a number of years.
A) Customer churn
B) Lifetime value
C) Market capitalization
D) Revenue-by-customer

Question

Quizplus · Accepted Answer

Lifetime value refers to the total revenue a customer is potentially worth over the entire duration of their relationship with a company, taking into account their purchase frequency, transaction value, and retention rate. It is a key metric for evaluating customer acquisition costs and retention strategies.

____________ Is a Customer's Potential Revenue Stream Over a Number